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AVENIDA IXTAPALUCA (HOUSES FOR MEXICO)
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Jordi Colomer
2009



Video – projection room
Master HD-CAM | 6’
Director: Jordi Colomer | With: Ismael diaz, Maria de los Angeles Rivero, Eric Jaime Rivero, Ariana Rivero | Executive producer: Carolina Olivares (CO producciones) | Assistant of production: Iván Volovsek | Cameraman: Rodrigo Avilez | Sound: Sofía Ruíz | Still photography: Ximena Labra | Video edition and postproduction: Adolf Alcañiz | Sound postproduction: Viuda Xing Pirata | Produced by: Co-producciones (Barcelona), Maravills (Paris) | Collaborators: 
CCEMEX, CoNCA | Aknowledgements: Arts Santa Monica (Barcelona), 7 Bienal del Mercosur (Porto Alegre, Brasil), Laboratorio Arte Alameda (México DF)


Avenida Ixtapaluca (houses for mexico) is a video made by Jordi Colomer in one of the outskirt cities of Mexico City. This work examines the physical boundaries of the sprawling Mexican capital to contrast the perspective of urban planning with real life (or illusory) that runs through its streets.

For this project, CO producciones got funding from public entities (CoNCA, CCEMEX), and took charge of the executive production: working teams (shooting group: cameraman, sound technician, production assistant, still photographer, catering, driver), organized catering for actors and extras, rental of technical equipment (camera, helicopter, tyler), trips, transport and accommodation for the shooting. Also coordinated the postproduction (editing of sound and video and copying of masters HD-CAM).
In 2009, CO producciones coordinated the exhibition of Avenida Ixtapaluca (houses for mexico), press releases, transportation, insurance, etc. in galleries, museums and art centers in the following cities:

Brussels (BE): Galería MSSNDCLRCQ - Avenida Ixtapaluca. April 24th to May 23rd, 2009.
Mexico City: Laboratorio Arte Alameda – Fuegogratis. May 26th to August 2nd, 2009.
Centro Cultural de España en México - Fuegogratis. May 26th to August 2nd, 2009.
Barcelona: Arts Santa Mònica  - After Architecture - Tipologies del després. June 20th to September 6th, 2009.
Madrid: Galería Juana de Aizpuru - Avenida Ixtapaluca & trabajos recientes. September 17th to October 17th, 2009.
Porto Alegre (BR): 7ª Bienal del Mercosur. Grito e escuta. October 16th to November 29th, 2009.